2026.1.10雅思写作纸笔考试题目超详细解答（中英文双语版 ）来啦！烤鸭速看！

The pie chart compares the distribution of travel purposes among passengers departing from Gatwick, Luton, Heathrow, and Stansted airports in the UK in 2016.

Paragraph 2-Overview

In general, visiting friends and holidays were the two primary reasons for travel across all four airports. 相反, travelling for other purposes was 不受欢迎的 at each airport.

Paragraph 3-Body 1

At Gatwick and Heathrow airports, holiday travel constituted the largest share of passenger trips, 分别占据 54% and 37% . Visiting friends represented the second most common purpose at these two airports, with 30% at Gatwick and 33% at Heathrow. Business travel comprised a smaller but notable proportion (14% at Gatwick, 26% at Heathrow), 而其他原因were negligible, 只有2% and 4%.

Paragraph 4-Body 2

The reverse situation can be found at Luton and Stansted airports, where 拜访朋友是乘坐飞机的主要原因 , making up 50% and 48% of journeys respectively. Notably, the proportion of passengers travelling for holidays or other reasons was identical at both airports, standing at 36% and a mere 2% respectively. Besides, 在这两个机场，约有13%的旅客是出于商务目的出行。

大作文

While advertising remains pervasive, its power over consumers has diminished compared to previous decades, a trend attributable to several key factors which, in my view, signify a beneficial shift.

Paragraph 2-Body 1-Answer to Question 1-Reasons

Reason 1:  现在的消费者have unprecedented access to 信息渠道

Extension: (对比论证）过去，广告通常是primary or sole source of 产品信息。而现在, 互联网让 modern shoppers能够轻松查阅user reviews on e-commerce platforms, 观看detailed evaluations from professional bloggers as well as 使用price-comparison tools. Consequently, 人们are inclined to更信任这些objectively third-party opinions而不是persuasive claims made by advertisers.

Reasons 2: The sheer over-saturation of营销信息导致了消费者fatigue.

Extension: (因果论证）Bombarded with countless commercial messages across 数字和实体空间，人们变得increasingly desensitized. 这种constant exposure 会导致许多人本能忽略或者actively block out 大部分广告，thereby diminishing their impact. 

Paragraph 3-Body2-Answer to Question 2- Positive development

Topic Sentence：This phenomenon is, on balance, a positive trend both for individuals and the market as a whole.

Argument 1：从个人的角度来说，reduced susceptibility to advertising enables rational consumption.

Supporting evidence: discerning buyers不太可能make impulsive purchases driven by clever marketing，反而更倾向于make decisions依据genuine demands. 这不仅帮助个人避免不必要的开支，更好地manage their disposable income，but also shields them from substandard products that might have been glorified by advertisements.

Argument 2: prompt businesses to focus on the quality of product

Supporting evidence：传统广告影响力的下降迫使企业 shift their focus and resources. Companies are incentivized to invest more in genuine product innovation, quality enhancement, and customer service improvement to 赢得消费者信任。这fosters a healthier market environment where竞争由产品价值和品质驱动rather than merely by marketing budgets, ultimately benefiting消费者能够享受到更优质的产品和服务。

Paragraph 4 – Conclusion 

Therefore, the waning power of advertising, driven by diversified information channels and marketing fatigue, represents a positive shift towards more rational consumption and quality-driven competition.